Chirp: Party planning and the present
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Chirp: A newsletter from Catbird Content

Please join me as I plan for a party while focusing on right now:

Finds

If you haven’t seen it, I want to introduce you to one of my favorite Substacks about the intersection of content and AI: soft_coded by Danielle McClune. In the first post, she wrote, “I’m a writer who works on AI, and it gets more surreal by the day. This newsletter is how I’m coping.”

My favorite post so far is Once More, With Feeling!, discussing how hilariously difficult it is to get AI to make the right stylistic decisions. AI training requires a ton of repetition, but so does training humans, including the humans we work with. I have repeated the same content usability guidelines in (what feels like) a million different ways, and only sometimes do those repetitions seem to “stick” for my colleagues, students, and partners to use independently. AI training is similar to toddler training, as Danielle mentions in a separate post; it has to be constantly noticed, maintained, and nurtured toward making good decisions.

I got to meet Danielle when I worked at Microsoft, so I already knew how talented and thoughtful she is. Her most recent post announces that soft_coded is on hiatus for a few weeks—so this is a great time to catch up and savor the posts and hope that she’ll return to share more of her humor and exasperation about working in these content-related AI trenches.

Flex & fumble

I’m so proud of the work my former students and workshop participants have accomplished, in small part because of the work they’ve done with me. But I’ve fumbled with getting more of those workshops scheduled! To make a more repeatable schedule, I’m going to start offering lightning talks (free, short events) and workshops (paid, could be two hours to two months) through Maven.com.

What I like about Maven is that I’ll be able to set up recurring sections and waitlists for future workshops, with a lot less manual effort on my side. It integrates billing and scheduling, while also providing the opportunity to set up longer-term classes. It gives me a place to offer resources like the UX Text Usability Scorecard, which is hopefully more findable for folks than when links are hidden away on my website.

I’m in the process of setting up workshops and lightning talks, so let me know what you’d like me to prioritize! Hands-on exercises to create and use voice charts, boost accessibility, use text patterns, and judge content usability are all on the table, plus anything else from my book or other talks I’ve given. If there’s interest, I’d be also be happy to teach skills for impact, leadership execution guides, or more. If there’s something you’d sign up for, please let me know.

"I have gotten out of practice at focusing on now. " - Torrey Podmajersky, Catbirdcontent.com/chirp

Philosophy

With all the book writing, family celebrating, house selling, and consulting work of the past few months, I’ve been very focused on the future. I’ve been spending so much time working toward deadlines and vague futures, products and productivity, I am out of practice at focusing on now.

That’s not unusual, of course. This tendency is why there’s a slew of self-help resources about being present, being mindful, staying in the “now.” But if I’m talking about it, reading about it, writing newsletters about it, now eludes me even as I study it.

What seems to work best for me is to put myself into some physically precarious position, fully distracted from anything but the now. I walk across the low-tide mudflats in my Pacific Northwest habitat, feet sliding in the organism-rich muddy, slippery gloop, perpetually perilously close to falling.

When I’m less distractable, I might knit something that doesn’t need to exist, not preparing for its final product, but instead indulging in the fascination of the soft yarn between my fingers.

For today, I’ll stop my work at this computer, and go outside to see what there is to be seen. I hope you find some joy in your now today, too.

Hire Catbird Content

When I can help you or your team, please get in touch.  

  • Design consulting: Solve problems with adoption, onboarding, usage for products and services, and design process and skill alignment for teams.

  • Training & facilitation: Keynotes and other presentations, plus hands-on workshops in UX content, visioning, naming, and team building.

  • Mentoring: I work with individuals to focus their own career development, including navigating change, constraints, careers, and more.

  • Open office hours (free!) I hold 2 hours a week open on my calendar to connect with people who don’t have business with me, but just want to talk.

I write these newsletters myself, and I stand by what’s in them. If you have kudos, concerns, or questions, please tell me. —Torrey