About Catbird Content

Catbird Content was founded in 2023 to solve problems at the intersection of product desirability, risk reduction, and ease of use. It has clients in B2B, B2C, and dual-platform spaces, from seed-stage startup to established enterprise.

In addition to corporate clients, individuals come to Catbird Content, and to our founder, Torrey Podmajersky, for strategic alignment, career growth and skills development.

Torrey Podmajersky smiles at the camera

Our founder

Torrey Podmajersky founded Catbird Content in 2023 after designing and executing content strategies at Google, OfferUp, Microsoft, and more. Torrey has experience meeting needs of these enterprise and startup companies while serving business, consumer, and technical audiences in gaming, privacy, account and identity, marketplace, education, cloud enablement, advertising, and more.

Torrey wrote UX Skills for Business Strategy, having brought together co-authors Maya Joseph-Goteiner and Kim Mats Mats. She also wrote the bestselling Strategic Writing for UX, now in its second edition, and translated in multiple languages, which is known as a “bible” for content design. Both books are available worldwide.