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Chirp: Future skills and careers
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Chirp: A newsletter from Catbird Content

I’ve been thinking a lot about the value UX folks bring to business.

Finds

I was excited to learn about the new Throughline conference a few weeks ago, and now I’m even more thrilled to announce that Catbird Content is an in-kind sponsor of this UX conference focused on “more hope, less hype.”

Too many UX conferences are focused on the tools we use, instead of the tools we bring with us, inside our own skin, that make us so valuable.

You’re not hired into a good job because you’re a Figma wizard, you’re hired because of how you exercise your imagination and judgment, how you communicate your interests and expertise, and how you work with people.

I’m excited that Throughline’s promise is to focus on solving the real problems that UX folks are facing today, redirecting our energy toward the future of design and UX to help us decide what roles we want in that future.

They’re also offering 20 scholarships to those who couldn’t otherwise afford to attend. If that’s you, the scholarship application is open through December 10—so apply now!


Tickets are $359 for this two-day, online conference, 29-30 January 2026, but you can save $50 on your pass using code CATBIRD50.

Flex & fumble

My co-authors and I turned in the final manuscript for UX Skills for Business Strategy on Monday, November 17th.

It is such a big, complex book, folks. Our final list has 99 UX skills, including many species of design and research. It lists 41 kinds of financial, user, product, risk, operations, and management impacts. The intersection between these two groups means that there are more than 900 discrete ways that these 99 skills make those 41 impacts, and we’ve described them all.

It was a month later than we originally planned, but it’s in. I found this a very difficult book to write. Not only is it challenging to get ideas out of my brain and onto paper, this book was uniquely challenging because of its technical complexities. We wrote big chunks of it in a spreadsheet so that we could analyze, for example, all of the skills for a particular impact and all of the impacts for a particular skill.

Which is why I’m so impressed with my co-authors, Maya Joseph-Goteiner and Kim Mats Mats. This book could not have happened without them. Not only did they contribute domain expertise that I couldn’t have created, they were essential in how the book took its final form: the philosophy, structure, focus, and more. I am grateful to them and in awe of their giant brains and hearts.

"The next skill is learnable, too." - Torrey Podmajersky, Catbirdcontent.com/chirp

Philosophy

One of my big worries with the book is that people will use it like a Pokémon challenge, trying to “catch ‘em all” to somehow claim the nonexistent title of Haver of All The Skills.

I worry about that because that would have been me, several years ago. I would have felt like security in an industry or a discipline comes from being able to fill all of the possible gaps, and do all the possible things, and to have proof that I could do them because I had done them. That creates security, right?

Well, no. Not so much.

The quest for security is itself flawed when it imagines that security comes in the form of a Certified List of Achievements and Beliefs that will always be valuable.

This static history can’t create security, because things change so much. The coding I knew how to do doesn’t apply to the coding that needs to be done now. The tools are different, the people are different—and the business focus is always a little different, based on the people, processes, and products in play.

So if you’re like me, I’m hoping that the big, reassuring, security-producing message of the book is that the next skill is learnable, too. If I don’t know how to meet the business or user needs with the skills I have, I can learn them when I need them, instead of building them all up in case I need them someday. I can learn them with the tools and methods that are current at the time, to explore, define, ideate, decide, develop, sustain, and optimize my practice as I go.

I’m more knowledgeable now than I was several years ago, and it’s arguable that I have fewer things to learn in this field. But I learned so much from writing this book, from my co-authors, from interviews. If anything, I’m reinvigorated to keep learning about the new ways UX folks come up with to solve business and user problems. We’ll try to “catch ‘em all” the next time we write a book about them, but otherwise, I’m content to learn them as I need them.

Hire Catbird Content

When I can help you or your team, please get in touch.  

  • Design consulting: Solve problems with adoption, onboarding, usage for products and services, and design process and skill alignment for teams.

  • Training & facilitation: Keynotes and other presentations, plus hands-on workshops in UX content, visioning, naming, and team building.

  • Mentoring: I work with individuals to focus their own career development, including navigating change, constraints, careers, and more.

  • Open office hours (free!) I hold 2 hours a week open on my calendar to connect with people who don’t have business with me, but just want to talk.

I write these newsletters myself, and I stand by what’s in them. If you have kudos, concerns, or questions, please tell me. —Torrey